Works / Publications
Merch to benefit WSF
Organized, created, and executed merch launch to benefit the Women’s Sports Foundation.
Collab with Just Women’s Sports
Data gathered by Zoomph shows that Gotham FC had 12 million Twitter impressions during the 2021 Challenge Cup, the most of any team in the league. This type of engagement underscores an eager fan base and potential for growth, bolstering current sponsorships and attracting future partnerships.
FORBES: The WNBA Turns 25
"Further proof of concept was evident in the recent WNBA & Nike launch of 3 new uniforms for each team in the league. The drop of the new jerseys yielded over 69M impressions on drop day."
LeBron James recently joined PepsiCo after an 18-year endorsement deal with Coca-Cola. LeBron is set to be the new face of Mountain Dew’s Rise Energy line of beverages, but we couldn’t help but wonder, why make a change after 18 years? Using Zoomph’s audience affinity tool, we found that King James’ followers are 50% more likely to have an affinity for Mountain Dew than Sprite.
Sabrina Ionescu x Glory
"Ionescu alone generated almost 18M Twitter impressions (valued at $188K) in the 2020 season’s opening week. Needless to say, the interest in the women’s game has never been greater."
The world was watching as Naomi Osaka and Serena Williams battled on the court at the 2021 Australian Open on Wednesday, February 17.
The days surrounding the match, feeds were filled with mentions of the two “queens”. We decided to take a deep dive into their disruption on social.
Photo Credit in SBJ